From the team that empowered over two million global brands.

Keep a winning ad fresh with new variants.

Kreator’s Ad Variants creates fresh versions of an existing image ad with different copy, settings or offers, so you can keep testing a concept that works without rebuilding it.

Create Ad Variants

Fresh Copy · New Offers · Same Proven Concept

An original Brightfield Cold Brew demo ad next to four new variants of it made with Ad Variants

Even your best ad wears out.

The ad that worked last month starts to fade as the same people see it again and again.

Making a new version means a new brief, new copy and another round of design.

So the winner keeps running long after it stopped winning, or a good concept gets dropped too early.

The same Brightfield Cold Brew demo ad shown at week 1, week 4 and week 8, fading a little more each time

Same concept, fresh ads

Start from an ad you already have, and Kreator creates new versions that keep what works.

Change the copy, the setting or the offer, aim it at an audience segment, and test new angles without starting over.

Keep What Works

Aimed at Your Audience

Direct Every Run

Keep What Works

Variants keep the structure of your original ad and change the parts you want to test.

Kreator can change:

headlines and supporting copy
the scene and setting
the offer or promotion

Comparison of what stays the same in a variant, such as layout and product, and what changes, such as copy, setting and offer

Aimed at Your Audience

Point new variants at the people you want to reach and keep them on brand.

Kreator uses:

your product profile
the audience segments you choose
your brand guidelines
the original ad as the starting point

Direct Every Run

Tell Kreator what to try next, and choose how many versions to make.

In each run you can:

add custom instructions
create 1 to 9 variants
find every variant in your asset workspace

Custom instructions written for a variant run, with the variant count set between 1 and 9

Ready to refresh your best ad?

Create new versions of an ad you already trust.

Create Ad Variants

Create variants in three simple steps

From one ad to a set of fresh versions

Choose an ad

Pick an image ad from your asset workspace or upload one.

Set the direction

Choose the product, audience segments and brand guidelines, and add instructions for what to change.

Generate variants

Kreator creates 1 to 9 new versions. Pick the ones you want to test.

A source ad and its settings producing four new Brightfield Cold Brew demo variants

One ad, many uses

Variants of an ad for Brightfield Cold Brew, our demo product.

Brightfield Cold Brew demo ad variant on a train platform with the headline Your commute, upgraded

Creative Fatigue

Swap in fresh versions when an ad starts to wear out.

Brightfield Cold Brew demo ad variant on a desk with the headline Skip the line. Keep the quality.

Offer Testing

Try a discount, a bundle or a new message on the same proven layout.

Brightfield Cold Brew demo ad variant on a mountain at sunrise with the headline The best part of the summit

Seasonal Refreshes

Move a working ad into a new season or setting without a new shoot.

Brightfield Cold Brew demo ad variant in an ice bucket on a terrace with the headline The 3PM pick-me-up

Audience Testing

Create versions for different audience segments and see which one lands.

Frequently Asked Questions

What does Ad Variants do?

How is it different from Ad Cloning?

How many variants can I create?

Can I aim variants at an audience segment?

Does it work with video ads?

How much does it cost?

Give your best ad a longer life.

Create fresh versions of the ads you already trust.

Create Your First Variants